{"id":1662,"date":"2022-04-27T09:37:50","date_gmt":"2022-04-27T07:37:50","guid":{"rendered":"https:\/\/www.primardeco.com\/blog\/?p=1662"},"modified":"2022-04-27T09:37:59","modified_gmt":"2022-04-27T07:37:59","slug":"iconique-chanel","status":"publish","type":"post","link":"https:\/\/www.primardeco.com\/blog\/iconique-chanel\/","title":{"rendered":"Iconique Chanel"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbIntro\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb1px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

De la naissance de Coco aux ventes aux ench\u00e8res des cr\u00e9ations Chanel<\/a>, retour sur l\u2019histoire de cette maison mythique au succ\u00e8s in\u00e9gal\u00e9.\u00a0<\/span><\/i><\/p>\n

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Gabrielle Chanel, les d\u00e9buts d\u2019une ic\u00f4ne de la mode<\/h2>\n

 <\/p>\n

Gabrielle Chanel<\/strong> nait le 19 aout 1883 \u00e0 Saumur. Alors qu\u2019elle n\u2019a que 12 ans, sa m\u00e8re d\u00e9c\u00e8de et son p\u00e8re d\u00e9cide la placer avec ses soeurs \u00e0 l\u2019orphelinat de l\u2019Abbaye cistercienne d\u2019Aubaines.<\/p>\n

D\u00e8s l\u2019\u00e2ge de 18 ans, elle rejoint sa tante \u00e0 Moulins et commencer \u00e0 travailler dans un atelier de confection. En parall\u00e8le, elle chante dans des caf\u00e9s-concerts o\u00f9 elle est rapidement rep\u00e9r\u00e9e par les officiers qui la surnomment \u00ab\u00a0Coco<\/strong>\u00a0\u00bb en raison de l\u2019une de ses interpr\u00e9tations \u00ab\u00a0Qui a vu Coco dans l\u2019Trocad\u00e9ro\u00a0?\u00a0\u00bb.\u00a0<\/span><\/p>\n

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Quelques ann\u00e9es plus tard, elle fait la rencontre d\u2019Arthur Capel, surnomm\u00e9 Boy. Elle le rejoint \u00e0 Paris et ouvre sa premi\u00e8re boutique de chapeaux \u00ab\u00a0Chanel Modes\u00a0<\/strong>\u00bb.<\/p>\n

C\u2019est ainsi que commence la fabuleuse histoire de celle que l\u2019on surnomme d\u00e9sormais \u00ab\u00a0Coco\u00a0\u00bb.<\/p>\n

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La r\u00e9ussite de cette premi\u00e8re enseigne lui permet d\u2019inaugurer une seconde boutique \u00e0 Deauville.<\/strong> L\u00e0-bas, Coco propose aux dames des v\u00eatements sportswear en jersey,<\/strong> mati\u00e8re habituellement r\u00e9serv\u00e9e aux hommes. C\u2019est une petite r\u00e9volution et le succ\u00e8s est immense.\u00a0<\/span><\/p>\n

Tr\u00e8s vite, une client\u00e8le fortun\u00e9e et r\u00e9put\u00e9e se laissent s\u00e9duire par les cr\u00e9ations \u00e9minemment modernes de Chanel<\/strong>. Elles deviennent alors les embl\u00e8mes de la marque.<\/p>\n

Port\u00e9e par le succ\u00e8s de ces deux premi\u00e8res boutiques, Gabrielle Chanel se lance et ouvre sa premi\u00e8re Maison de couture \u00e0 Biarritz<\/strong> en 1915. Elle y emploie 300 ouvri\u00e8res pour l\u2019aider \u00e0 concevoir sa premi\u00e8re collection Haute Couture.<\/p>\n

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Chanel, une maison mythique\u00a0<\/span><\/h2>\n

 <\/p>\n

Convaincue de la n\u00e9cessit\u00e9 de se renouveler pour garantir le succ\u00e8s de sa marque, Gabrielle Chanel sort son tout premier parfum en 1921 : l\u2019iconique CHANEL N\u00b05.<\/strong><\/p>\n

N\u00e9 de la rencontre entre Coco et le parfumeur Ernest Beaux, il est le premier parfum mythique d\u2019une tr\u00e8s longue s\u00e9rie. Consid\u00e9r\u00e9 comme une r\u00e9volution tant dans sa composition que dans son nom, il devient l\u2019embl\u00e8me de la maison Chanel<\/strong>.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.primardeco.com\/blog\/wp-content\/uploads\/2022\/04\/Chanel-N\u00b05.jpeg\u00a0\u00bb alt=\u00a0\u00bbChanel N\u00b05 \u00a9Wikim\u00e9dia\u00a0\u00bb title_text=\u00a0\u00bbChanel N\u00b05 \u00a9Wikim\u00e9dia\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Forte de ce succ\u00e8s, Coco poursuit son chemin et d\u00e8s 1924, elle lance Chanel cosm\u00e9tique et joaillerie<\/strong>. En 1932, sa premi\u00e8re collection de haute joaillerie, \u00ab\u00a0Bijoux de Diamants\u00a0\u00bb, voit le jour.<\/p>\n

Pendant la Seconde Guerre mondiale, Gabrielle Chanel est contrainte d\u2019abandonner ses enseignes et se r\u00e9fugie en Suisse.\u00a0<\/span><\/p>\n

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\u00c0 la fin de la guerre, les boutiques ouvrent \u00e0 nouveau leur porte, mais Chanel<\/strong> doit faire face \u00e0 une concurrence de plus en plus f\u00e9roce. Coco<\/strong>, loin de se laisser intimider, continue son travail acharn\u00e9 et nourrit son d\u00e9sir d\u2019amener Chanel toujours plus loin. C\u2019est ainsi qu\u2019elle cr\u00e9\u00e9e, en 1955, le c\u00e9l\u00e8bre sac matelass\u00e9 \u00e0 la anse dor\u00e9e<\/strong>, le fameux tailleur en tweed<\/strong> et les iconiques chaussures bicolores<\/strong> (beige et noire). Elle est r\u00e9compens\u00e9e quelques ann\u00e9es plus tard par un oscar de la mode<\/strong>.<\/p>\n

\u200b<\/span><\/h2>\n

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Chanel, collection de pr\u00eat \u00e0 porter\u00a0<\/span><\/strong><\/h2>\n

 <\/p>\n

Son succ\u00e8s s\u2019exporte \u00e0 l\u2019international<\/strong> et notamment \u00e0 Hollywood lorsqu\u2019on lui confie l\u2019habillement des actrices de l\u2019un des plus grands studios de cin\u00e9ma am\u00e9ricain en 1931. De nombreuses personnalit\u00e9s embl\u00e9matiques de l\u2019\u00e9poque s\u2019habillent alors en Chanel comme Jackie Kennedy<\/strong>, Romy Schneider<\/strong>, etc.<\/p>\n

Comme le r\u00e9v\u00e8le cette photographie in\u00e9dite, Jackie Kennedy portait son tailleur rose bonbon en lainage de bouclette sign\u00e9 Chanel<\/strong> lors de son arriv\u00e9e \u00e0 Dallas quelques heures avant que son mari John F. Kennedy soit assassin\u00e9.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.primardeco.com\/blog\/wp-content\/uploads\/2022\/04\/Kennedys_arrive_at_Dallas_11-22-63_Cropped.jpeg\u00a0\u00bb alt=\u00a0\u00bbL’arriv\u00e9e des Kennedy \u00e0 Dallas \u00a9Wikimedia\u00a0\u00bb title_text=\u00a0\u00bbL’arriv\u00e9e des Kennedy \u00e0 Dallas \u00a9Wikimedia\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Coco et son \u00e9ternel d\u00e9sir modernit\u00e9\u00a0<\/span><\/h2>\n

\u00ab\u00a0La mode se d\u00e9mode, le style jamais\u00a0\u00bb dira-t-elle.<\/em><\/p>\n

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Gabrielle Chanel<\/strong> aura insuffl\u00e9 un vent de modernit\u00e9 sur la mode de l\u2019\u00e9poque. \u00c0 l\u2019origine de nombreuses petites r\u00e9volutions, elle aura profond\u00e9ment modifi\u00e9 le style de son temps. Elle aura permis aux femmes de s\u2019\u00e9manciper des vieux diktats de la mode tout en pr\u00e9servant leur \u00e9l\u00e9gance et leur d\u00e9licatesse.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.primardeco.com\/blog\/wp-content\/uploads\/2022\/04\/Gabrielle-Chanel-en-mariniere-\u00a9Wikipedia.jpeg\u00a0\u00bb alt=\u00a0\u00bbGabrielle Chanel en marini\u00e8re \u00a9Wikip\u00e9dia\u00a0\u00bb title_text=\u00a0\u00bbGabrielle Chanel en marini\u00e8re \u00a9Wikip\u00e9dia\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

En lan\u00e7ant la mode des coupes \u00e0 la gar\u00e7onne, en rempla\u00e7ant les corsets par de simples robes et tailleurs, en raccourcissant les jupes et les robes, en empruntant des pi\u00e8ces au vestiaire masculin comme le pantalon ou le cardigan, Gabrielle Chanel a r\u00e9volutionn\u00e9 la garde-robe des femmes<\/strong> et le monde de la mode.<\/p>\n

Entre \u00e9l\u00e9gance et simplicit\u00e9, le style Chanel invent\u00e9 par Coco<\/strong>, reflet de l\u2019\u00e9l\u00e9gance \u00e0 la fran\u00e7aise, s\u2019est impos\u00e9 au cours du temps et son h\u00e9ritage contribue encore aujourd\u2019hui au triomphe de la maison<\/strong>.\u00a0<\/span><\/p>\n

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Les cr\u00e9ations Chanel aux ench\u00e8res<\/h2>\n

 <\/p>\n

Les ventes aux ench\u00e8res des cr\u00e9ations Chanel<\/strong> sont des rendez-vous mode incontournables. Le succ\u00e8s des cr\u00e9ations Chanel aux ench\u00e8res est le reflet d\u2019une marque qui a su garder ses valeurs et se renouveler. Ind\u00e9modable<\/strong>, Chanel remporte toujours un franc succ\u00e8s aupr\u00e8s des collectionneurs \u00e0 la recherche de pi\u00e8ces rares ou aupr\u00e8s d\u2019amateurs souhaitant acqu\u00e9rir une pi\u00e8ce de cette marque iconique.<\/p>\n

Primardeco pr\u00e9sentera lors de sa prochaine vente aux ench\u00e8res, plusieurs pi\u00e8ces sign\u00e9es Chanel<\/a> : bijoux fantaisies, sacs, tailleurs, vestes, manteaux\u2026 Comme souvent, les ventes aux ench\u00e8res Chanel<\/strong> sont constitu\u00e9es de lots divers et vari\u00e9s.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.primardeco.com\/blog\/wp-content\/uploads\/2022\/04\/d308bdbb1a58ba940e79d3324d86a09b5c4083d3.jpg\u00a0\u00bb alt=\u00a0\u00bbVeste Chanel \u00a9Primardeco\u00a0\u00bb title_text=\u00a0\u00bbVeste Chanel \u00a9Primardeco\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.primardeco.com\/blog\/wp-content\/uploads\/2022\/04\/b6443a90bef5bfa28bc180028d00cd7a5ebdda01.jpg\u00a0\u00bb alt=\u00a0\u00bbBroche Chanel Veste Chanel \u00a9Primardeco\u00a0\u00bb title_text=\u00a0\u00bbBroche Chanel Veste Chanel \u00a9Primardeco\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.primardeco.com\/blog\/wp-content\/uploads\/2022\/04\/40f74e19ed66b2114c298d78ad9866c0472951b2.jpg\u00a0\u00bb alt=\u00a0\u00bbCeinture Chanel Broche Chanel Veste Chanel \u00a9Primardeco\u00a0\u00bb title_text=\u00a0\u00bbCeinture Chanel Broche Chanel Veste Chanel \u00a9Primardeco\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les cr\u00e9ations Chanel<\/strong> vendues lors des ventes aux ench\u00e8res \u00e9tant consid\u00e9r\u00e9es comme des pi\u00e8ces d\u2019occasion, leur valeur est souvent moins importante. N\u00e9anmoins, certaines pi\u00e8ces, extr\u00eamement rares et tr\u00e8s recherch\u00e9es par les collectionneurs, peuvent valoir tr\u00e8s cher.\u00a0<\/span><\/p>\n

Les prix varient<\/strong> selon la raret\u00e9 de la pi\u00e8ce, son originalit\u00e9 et son mod\u00e8le. Lors de notre prochaine vente aux ench\u00e8res les estimations iront de 500\u20ac pour un manteau gris en Alpaca et laine \u00e0 50\u20ac pour une veste sans manche en coton. Il faudra compter entre 100 et 200\u20ac pour un tailleur classique et une centaine d\u2019euros pour une veste.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La maison Chanel aura marqu\u00e9 \u00e0 jamais l\u2019histoire de la Haute Couture<\/strong>. Gr\u00e2ce \u00e0 Coco, Chanel est aujourd\u2019hui l\u2019une de plus grandes maisons de haute couture, de parfum, de joaillerie et de cosm\u00e9tique du monde.\u00a0<\/span><\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

De la naissance de Coco aux ventes aux ench\u00e8res des cr\u00e9ations Chanel, retour sur l\u2019histoire de cette maison mythique au succ\u00e8s in\u00e9gal\u00e9.\u00a0Gabrielle Chanel, les d\u00e9buts d\u2019une ic\u00f4ne de la mode   Gabrielle Chanel nait le 19 aout 1883 \u00e0 Saumur. Alors qu\u2019elle n\u2019a que 12 ans, sa m\u00e8re d\u00e9c\u00e8de et son p\u00e8re d\u00e9cide la placer […]<\/p>\n","protected":false},"author":2,"featured_media":1675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[55],"class_list":["post-1662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orfevrerie-argenterie","tag-mode-maroquinerie-vintage"],"yoast_head":"\nIconique Chanel | Primardeco - Blog<\/title>\n<meta name=\"description\" content=\"En savoir plus sur "Iconique Chanel", un sujet propos\u00e9 dans la cat\u00e9gorie Or, bijoux & argenterie par l'\u00e9quipe Primardeco, sp\u00e9cialistes de l'expertise et de la vente aux ench\u00e8res d'art \u00e0 Toulouse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.primardeco.com\/blog\/iconique-chanel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Iconique Chanel | Primardeco - 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